About us

Sweet Williams Flowers are a proudly independent florist based in Ilfracombe, North Devon. Made up of a team of three floral designers with a passion for seasonal, wild and sustainable flowers. 
Our diverse team specialise in wedding, funeral, event and gift flowers, with many years experience in the trade.

We use seasonal, locally grown flowers and plants where possible and source straight from the Dutch market where necessary. 

We also stock a range of carefully selected homewares, plant care items and gifts, as well as a large selection of plants.

Meet the team


Carly is our business manager, she is equal parts creative and knowledgable, and she will work closely with you to understand your vision. Carly will also be able to advise you on the best flowers for the season and the perfect floral design for your venue.

Favourite Flower - Rose

Star Sign - Virgo

Drink of choice - 'I can't lie, it would have to be a large glass of Sauvignon'


Irina is our head florist, with years of experience in the trade, she will make your floral dreams come true. No detail goes unnoticed in her work. From bouquets to instillations, Irina can do it all.

Favourite Flower - Forget-me-not

Star Sign - Aries

Drink of choice - Two red bulls at about 1pm


Phoebe is our shop and florist assistant, learning from Carly and Irina, Phoebe loves to add creative touches and intricate work. You're likely to meet her on your wedding day while she puts the finishing touches to your venue.

Favourite flower - Icelandic Poppy

Star Sign - Virgo

Drink of choice - 'Oat milk chai, because I'm 25 going on 85'